Christian Rue, the founder of Rue Watches, looked back in time for inspiration. His French ancestors carried the Rue name with them to Britain and took pride in its meaning. In French, Rue is the word for street, but it symbolises so much more; from the starting point to the final destination, it’s all about the journey.

Every Rue watch is designed in Britain, starting as an idea that is conceptualised in our studio. We then work with our Swiss manufacturing partners, to turn design concepts into reality.

Only using the best materials and expert craftsmanship, including 316L stainless steel, sapphire crystal glass, and Swiss movements; which are carefully assembled by Swiss artisans.

A distinctive design feature which will feature on all Rue watches, is our iconic traffic red dot on the end of the second hand. This reminds Rue wearers of the importance to stop, rest, and recharge along the way.

Rue watches invites you dress for your journey with a unique, luxurious watches that stands the test of time.

Designed in Britain – Made in Switzerland